Jurnal Daya Saing

ALOKASI ANGGARAN KEBIJAKAN MAKANAN BERGIZI GRATIS (MBG): TINJAUAN HUKUM EKONOMI SYARIAH DAN RELEVANSINYA DENGAN SDGS ZERO HUNGER

Desi Devrika Devra — 2026-07-07

The Free Nutritious Meal (MBG) program is President Prabowo Subianto's priority policy to address stunting. However, its universal tax-funded mechanism from the state budget raises fiscal justice concerns, as the financial burden is universally shared while direct benefits remain partial. This mixed-method socio-legal study aims to analyze MBG’s fiscal justice dimension through public policy, Maqashid Sharia, and SDGs Zero Hunger. The findings indicate that MBG aligns with Maqashid Sharia in protecting life, wealth, and public interest by stimulating local economies. Although a fiscal justice gap persists due to uneven distribution, it is offset by long-term national productivity gains. In conclusion, its sustainability relies on transparent governance and expanding distribution to remote areas to ensure inclusive distributive justice

ANALISIS KINERJA KEUANGAN PERUSAHAAN UMUM DAERAH (PERUMDA) AIR MINUM TIRTA MAYANG KOTA JAMBI

Muhammad Najib Ariqza — 2026-06-29

This study aims to analyze the development and financial performance of the Regional Public Water Utility Company (PERUMDA) Tirta Mayang of Jambi City during the period 2015–2024. The company’s development is examined based on business revenue, profit/loss, and number of customers. Meanwhile, financial performance is analyzed using financial ratio analysis, including liquidity ratio (Current Ratio), profitability ratio (Return on Assets/ROA), operational efficiency ratio, and activity ratio (Total Asset Turnover). This research employs a quantitative descriptive method using secondary data in the form of financial statements of PERUMDA Tirta Mayang Jambi City from 2015 to 2024. The data analysis technique involves calculating the growth of each indicator and the average financial ratios to assess the company’s financial condition during the research period. The results indicate that, on average, the development of PERUMDA Tirta Mayang Jambi City shows a positive trend. The average growth of business revenue is recorded at 9.15 percent per year, while the average growth in the number of customers reaches 5.46 percent per year. However, the company’s profit/loss development shows relatively high fluctuations. Based on the financial performance analysis, the average liquidity ratio is categorized as very good (highly liquid). The average profitability ratio (ROA) remains relatively low and falls into the poor category. The average operational efficiency ratio indicates a very efficient (good) condition. Meanwhile, the average activity ratio is considered less effective, suggesting that the utilization of company assets in generating revenue still needs improvement. Based on these findings, it can be concluded that PERUMDA Tirta Mayang Jambi City generally demonstrates positive development. However, improvements in financial performance are still required, particularly in terms of profitability and asset utilization optimization, in order to achieve more sustainable performance in the future

DAMPAK ESKALASI KONFLIK GEOPOLITIK AMERIKA SERIKAT–IRAN DALAM MEMPENGARUHI VOLATILITAS SAHAM PERUSAHAAN SEKTOR ENERGI YANG LISTING DI BURSA EFEK INDONESIA

Linda Grace Loupatty — 2026-06-18

Geopolitical conflicts in the Middle East have significant implications for global energy markets and stock market stability, particularly in energy-related sectors. This study aims to examine the impact of the geopolitical escalation between the United States and Iran on the stock volatility of energy sector companies listed on the Indonesia Stock Exchange (IDX). The research employs a quantitative approach using the event study method with an event window of eleven trading days (t−5 to t+5) surrounding the event date of February 28, 2026, as the US and Israel launched coordinated airstrikes against strategic targets in Iran, including military and security sites. The analysis includes stock return, expected return, abnormal return (AR), average abnormal return (AAR), cumulative abnormal return (CAR), and stock volatility measured using standard deviation, as well as a paired sample t-test to assess differences before and after the event. The results indicate that the geopolitical conflict significantly affected stock returns and generated positive abnormal returns during the event window period. Furthermore, cumulative abnormal returns show a positive market response, while stock volatility increased significantly after the event. These findings suggest that geopolitical tensions between the United States and Iran contain important information affecting investor behavior and the performance of energy sector stocks in emerging markets such as Indonesia.

ANALISIS PENGARUH BELANJA DAERAH, PERTUMBUHAN EKONOMI, DAN TINGKAT PENGANGGURAN TERHADAP TINGKAT KEMISKINAN DI PROVINSI JAMBI

Nindi Puspita Sari — 2026-06-20

This research is focused on exploring the trends in regional spending, economic advancement, unemployment statistics, and poverty rates, while also investigating how these elements impact poverty levels in Jambi Province from 2019 to 2024. The study utilizes secondary data sourced from reports by Badan Pusat Statistik and relevant organizations within Jambi Province. The analytical approaches employed are quantitative descriptive analysis and regression analysis using panel data. The findings reveal that regional spending has a notable negative impact on poverty rates in Jambi Province. This suggests that as regional spending increases, poverty rates tend to decrease. Economic growth appears to have no substantial effect on poverty levels, implying that the benefits of economic progress are not evenly shared across different segments of the population. Similarly, during the study's timeframe, the unemployment rate does not appear to significantly influence poverty. When considered together, regional expenditure, economic growth, and unemployment rate collectively exert a significant influence on poverty rates in Jambi Province. The Adjusted R² of 97. 8% demonstrates that these three factors account for a large portion of the variation in poverty levels, with the remaining percentage attributed to other influences not covered in this research. In light of these results, it is recommended that local authorities enhance the management of regional spending, particularly in areas that directly impact community well-being, to better support poverty alleviation initiatives in Jambi Province.

TOWARD A SMART ACADEMIC LIBRARY: EXAMINING SMART GOVERNMENT IMPLEMENTATION AND DIGITAL SERVICE TRANSFORMATION IN AN INDONESIAN PUBLIC UNIVERSITY

Eko Purnomo — 2026-06-15

The rapid advancement of digital technologies has transformed governance practices across higher education institutions, encouraging university libraries to adopt smart government principles to improve service quality, operational efficiency, and user engagement. As academic libraries evolve beyond their traditional role as repositories of printed collections, they are increasingly expected to provide integrated digital services that support teaching, research, and knowledge dissemination. This study investigates the implementation of smart government within the library of Universitas Riau and explores the institutional factors that facilitate or constrain this digital transformation. A qualitative descriptive approach was employed, using semi-structured interviews, direct observations, and institutional document analysis to obtain comprehensive insights into library governance and digital service delivery. The collected data were analyzed using the interactive model of Miles, Huberman, and Saldaña, consisting of data condensation, data display, and conclusion drawing, while data credibility was strengthened through methodological and source triangulation. The findings reveal that smart government implementation has substantially transformed library services through the digitalization of information resources, improved accessibility, integrated information systems, strengthened technological infrastructure, and enhanced staff competencies. These developments have enabled users to access academic resources more efficiently and have contributed to more responsive and user-centered library services. Nevertheless, several challenges remain, including incomplete system integration, infrastructure limitations, disparities in users' digital literacy, and the need for continuous professional development among library personnel. The study concludes that smart government provides an effective governance framework for accelerating the development of smart academic libraries while simultaneously improving institutional service quality. The findings also highlight the importance of integrating technological innovation, organizational readiness, and human resource development to ensure the long-term sustainability of digital transformation initiatives in higher education libraries.

Keywords: Smart government; smart library; digital transformation; academic libraries; digital governance; higher education; public service innovation

PENGARUH GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI DITINJAU DARI PERSPEKTIF EKONOMI ISLAM (SURVEI PADA KANTOR CAMAT KECAMATAN KAMPAR KIRI HULU)

Edi Haryono — 2026-06-11

This study aims to analyze the influence of leadership style on employee performance at the Kampar Kiri Hulu Subdistrict Office and to examine it from the perspective of Islamic economics. Leadership is one of the most important factors affecting employee effectiveness in achieving organizational goals. From the Islamic economic perspective, leadership is not merely oriented toward organizational achievement but also emphasizes the values of trustworthiness (amanah), justice, responsibility, and exemplary conduct. This research employed a quantitative approach using a survey method. The population consisted of all employees of the Kampar Kiri Hulu Subdistrict Office, with a saturated sampling technique applied to select respondents. Data were collected through questionnaires and analyzed using simple linear regression analysis. The results indicate that leadership style has a positive and significant effect on employee performance. The better the leadership style implemented, the higher the level of employee performance achieved. Viewed from the perspective of Islamic economics, the leadership style practiced reflects Islamic leadership values such as trustworthiness (amanah), consultation (shura), justice, and responsibility, which contribute to improving employee motivation and productivity. Therefore, strengthening Islamic leadership values should be continuously promoted to enhance public service quality and organizational performance

PERAN TATA KELOLA KOPERASI DALAM OPTIMALISASI PENGELOLAAN KEBUN SAWIT PLASMA ( STUDI TERHADAP KINERJA PENGURUS)

Risman Risman — 2026-07-02

This study aims to deeply understand the role of cooperative governance in optimizing the management of plasma oil palm plantations by focusing on the performance of cooperative administrators. The approach used was a qualitative case study design. Data were obtained through in-depth interviews and field observations at plasma oil palm cooperatives. Informants were selected purposively, consisting of cooperative administrators, members, and other relevant parties. Data analysis was conducted using thematic analysis techniques through the stages of data reduction, data presentation, and conclusion drawing. The results show that good cooperative governance, particularly in the aspects of transparency, accountability, and member participation, plays a significant role in improving administrator performance. Effective administrator performance contributes to the optimization of plasma plantation management, both from a technical and administrative perspective, as well as yield distribution. However, constraints remain in the form of limited managerial capacity and low member involvement.

DETERMINAN KETIMPANGAN PENDAPATAN PULAU KALIMANTAN DAN PULAU SUMATERA

Yulia Fransiska Sembiring — 2026-07-10

Economic development does not only focus on increasing economic growth, but also on ensuring the equitable distribution of development outcomes so that they can be felt by all levels of society. Income inequality indicates that economic growth does not always occur alongside equitable distribution. Income inequality in Kalimantan and Sumatra fluctuated during the 2017–2023 period. This study analyzes the effect of GRDP per capita, local government capital expenditure, and the labor force participation rate on income inequality in both regions. This research uses secondary data with a panel data model, combining time series data from 2017 to 2023 and cross-sectional data from Kalimantan and Sumatra. The analysis applies the Fixed Effect Model approach using EViews 12 software. The data were obtained from the Statistics Indonesia (BPS) and local government publications. The results show that, partially, GRDP per capita has a negative and significant effect on income inequality in both Kalimantan and Sumatra. Meanwhile, local government capital expenditure and the labor force participation rate do not have a significant effect on income inequality in either region. The findings also show that income inequality in Kalimantan, at 0,320, is higher than in Sumatra, at 0,318. Therefore, the most influential factor affecting income inequality in Kalimantan and Sumatra is GRDP per capita

PENGARUH BIAYA VARIABEL TERHADAP KEBERHASILAN PENGAMBILAN KEPUTUSAN MANAJEMEN

Elfride Banjarnahor — 2026-06-20

This study aims to identify and analyze the impact of variable costing on the success of managerial decision-making. Management is required to make both short-term and long-term decisions quickly and accurately. Variable costing is used as a management accounting tool that classifies costs based on their behavior to provide more relevant information. The study employs a quantitative research method using a descriptive-associative approach. Data was collected from managers in various organizational departments using questionnaires and documentation. The information was then analyzed quantitatively using a simple linear regression model. The results of the study indicate that variable costing has a significant and positive influence on the effectiveness of managerial decision-making. The implementation of variable costing components, such as Cost-Volume-Profit (CVP) analysis and contribution margin determination, has proven to assist management in determining optimal selling prices, accepting or rejecting special orders, and deciding whether to make or buy products. In conclusion, a proper understanding and application of variable cost analysis can minimize the risks of uncertainty and directly enhance the success of a company’s strategic decisions.

Keywords: : Variable Cost Analysis, Management Accounting, Decision Making, Contribution Margin

PENGARUH TOTAL ASSET TURNOVER TERHADAP RETURN ON EQUITY PADA PERUSAHAAN SEKTOR TEKNOLOGI YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2024

Irma Kristin Sagala — 2026-07-11

This study aims to analyze the effect of Total Asset Turnover (TATO) on Return on Equity (ROE) in technology sector companies listed on the Indonesia Stock Exchange in 2024. The background of this study is based on the importance of asset utilization efficiency in improving company financial performance, particularly profitability. This research employs a quantitative approach using simple linear regression analysis. The sample consists of 15 technology companies selected through purposive sampling. The data used are secondary data obtained from company financial statements. The results show that the average TATO value is 0.81, indicating a moderate level of asset utilization efficiency, while the average ROE is 6.90%, reflecting relatively low profitability. The regression analysis reveals that TATO has a positive and significant effect on ROE, with a coefficient value of 5.674 and a significance level of 0.018 < 0.05. The coefficient of determination (R²) is 0.412, indicating that TATO explains 41.2% of the variation in ROE. In conclusion, asset utilization efficiency plays an important role in improving the profitability of technology sector companies

PENGARUH CAPITAL STRUCTURE DAN SALES GROWTH TERHADAP FINANCIAL PERFORMANCE DENGAN FIRM SIZE SEBAGAI VARIABEL MODERASI (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2022–2024)

Irvandy Nugraha — 2026-06-30

Abstract: This study aims to determine the effect of Capital Structure and Sales Growth on Financial Performance, while simultaneously analyzing the role of Firm Size as a moderating variable. The manufacturing sector was selected as the object of observation due to its strategic role in the national economy, where this sector is continuously required to maintain profitability stability amidst fierce market competition and global raw material cost fluctuations. Utilizing a quantitative approach, the research data were sourced from the annual financial statements of manufacturing companies listed on the Indonesia Stock Exchange (IDX) during the 2022-2024 period. The sample selection method was conducted through a purposive sampling technique, while the relationships between variables were analyzed using Moderated Regression Analysis (MRA) after fulfilling a series of classical assumption tests using SPSS 26. The test results indicate that Capital Structure has no significant effect on Financial Performance, indicating that an excessive reliance on debt financing can burden corporate profitability due to increased interest expenses. However, Sales Growth is proven to have a significant positive effect on driving the improvement of the company's Financial Performance. Regarding the role of Firm Size in this study, the Moderated Regression Analysis demonstrates that this variable acts as a moderator that weakens the impact of Capital Structure on Financial Performance, and strengthens the positive influence of Sales Growth on Financial Performance. These results underscore the importance of efficient debt management and proportional market expansion for financial management.

Keywords : Capital Structure, Sales Growth, Financial Performance, Firm Size, Stock Exchange, Moderated Regression Analy

PENGARUH BUDAYA ORGANISASI DAN KEPEMIMPINAN TERHADAP KINERJA KARYAWAN CV RIAU MANDIRI EKSPRESS PEKANBARU

Lamin Lamin — 2026-07-02

This study aims to determine the influence of organizational culture and leadership on the performance of employees of CV Riau Mandiri Ekspress Pekanbaru. In this study, data were collected through questionnaires to 32 people. The data analysis technique used was multiple regression analysis, which serves to prove the research hypothesis. Hypothesis 1 test obtained t_count value of organizational culture variable of 2,701 while for t_table value of 2,024. it can be concluded that the organizational culture variable has a significant effect on the performance of employees of CV Riau Mandiri Ekspress Pekanbaru. Hypothesis 2 test obtained the t_count value of the leadership variable of 3,042 while for the t_table value of 2,024. it can be concluded that the leadership variable has a significant effect on the performance of employees of CV Riau Mandiri Ekspress Pekanbaru. The results of Adjuster R Square of 0.542 (54.20%) explain that the performance of employees of CV Riau Mandiri Ekspress Pekanbaruis influenced by organizational culture and leadership by 57.10%.

ANALISIS STRATEGI PENGURANGAN BIAYA PADA PERUSAHAAN MANUFAKTUR

Fitri J Sianipar — 2026-06-10

Penelitian ini membahas strategi pengurangan biaya pada perusahaan manufaktur dengan fokus pada pengaruhnya terhadap kinerja keuangan perusahaan. Latar belakang penelitian didasarkan pada tingginya tingkat persaingan industri serta meningkatnya biaya produksi yang menuntut perusahaan untuk melakukan efisiensi operasional agar mampu mempertahankan daya saing dan profitabilitas. Kajian ini menggunakan metode Critical Journal Review (CJR) terhadap jurnal utama berjudul Cost Reduction Strategies and Financial Performance of Listed Consumer Goods Companies in Nigeria. Tujuan penelitian ini adalah untuk memahami hubungan antara strategi pengurangan biaya dan kinerja keuangan perusahaan, serta mengevaluasi kekuatan dan kelemahan penelitian yang direview. Metode yang digunakan dalam makalah ini adalah studi literatur dengan mengkaji jurnal utama, jurnal pendukung, serta buku referensi yang relevan dengan topik pengurangan biaya dan akuntansi manajemen. Hasil kajian menunjukkan bahwa strategi pengurangan biaya, khususnya pada biaya bahan baku, tenaga kerja, dan overhead, memiliki pengaruh signifikan terhadap peningkatan profitabilitas perusahaan. Selain itu, penerapan strategi seperti target costing, activity-based costing, dan lean manufacturing dinilai mampu meningkatkan efisiensi operasional perusahaan. Namun, penelitian utama juga memiliki beberapa kelemahan, seperti keterbatasan sampel, kurangnya variabel eksternal, serta belum mempertimbangkan pengaruh teknologi dan digitalisasi dalam pengelolaan biaya. Dengan demikian, strategi pengurangan biaya dapat menjadi alat penting dalam meningkatkan efisiensi, daya saing, dan keberlangsungan perusahaan manufaktur apabila diterapkan secara efektif dan berkelanjutan

PENGARUH BIAYA PRODUKSI DAN KUALITAS PRODUK TERHADAP PENETAPAN HARGA JUAL YANG KOMPETITIF PADA UMKM AYAM GEPREK KA 88

Yanti Gultom — 2026-06-10

This study was conducted to determine and measure the extent to which production costs and product quality influence competitive selling prices for the Ayam Geprek KA 88 business. Competition in the culinary sector is currently intense, especially in areas surrounding campuses in Medan. In such situations, companies must take steps to determine selling prices that not only increase profitability but also attract consumer interest in a growing market. The study uses an associative quantitative approach to explain the relationships between variables.

Data were collected through observation, interviews, and questionnaires distributed to 35 respondents. The collected data were then processed using multiple linear regression analysis, a t-test to test partial effects, and the coefficient of determination (R²) using SPSS.

The results indicate that production costs have a significant influence on selling prices. This is evidenced by a t-value of 3.219 and a significance level of 0.003, lower than the conventional threshold of 0.05. Similarly, product quality was also found to have a significant impactshown to have a significant influence, with a t-value of 5.206 and a significance level of 0.000. Simultaneously, these two variables also significantly influence selling price determination, as indicated by the F-value of 32.912 with a significance level of 0.000.

The coefficient of determination (R²) of 0.673 indicates that these two variables explain 67.3% of the variation in selling price determination, with the remainder explained by other factors not examined in this study. Based on the findings of this study, it is recommended that businesses manage production costs more efficiently without sacrificing product quality. This way, they can set optimal selling prices and maintain strong competitiveness in the market.

ANALISIS STRATEGI INOVASI TEKNOLOGI DAN PEMBIAYAAN HIJAU DALAM TRANSISI RENDAH KARBON: STUDI KASUS PT SEMEN INDONESIA (PERSERO) Tbk

T. Handono Eko Prabowo — 2026-06-24

Driven by the heavy environmental footprint of clinkerization, the cement sector is under profound pressure to pivot toward low-carbon operational models. This paper examines the technological adaptation and operational responsiveness of PT Semen Indonesia (Persero) Tbk (SIG) under the dual impact of Indonesia’s Carbon Economic Value mandate (Perpres 110/2025) and the EU’s Carbon Border Adjustment Mechanism (CBAM). By executing an empirical emission audit on verified 2025 Sustainability Reports coupled with predictive scenario modeling, the study delineates carbon gaps and their financial repercussions. The empirical audit reveals a real emission intensity of 618 kg CO₂/ton of cement (Scope 1: 561 kg; Scope 2: 57 kg). When evaluated against the stringent CBAM threshold of 42 kg CO₂/ton of cement, a substantial excess of 576 kg CO₂/ton of cement emerges, thereby imposing cross-border fiscal liabilities on exported materials. Unmitigated operations at the current output of 30.14 million tons could subject the enterprise to domestic carbon penalties totaling IDR 521.3 billion. Nevertheless, the firm's near-term SBTi-aligned target to slash emissions by 33.7% by 2032 is actively backed by RDF deployment (achieving a 9.77% TSR) and the co-processing of 2.2 million tons of alternative waste. Ultimately, this research advocates for channeling decarbonization initiatives into activity-based green financing frameworks that comply with TKBI Version 2 and POJK 30/2025, capitalizing on the entity’s prominent standing within the IDX ESG Leaders index

PENGARUH PENDIDIKAN, KESEHATAN, DAN TEKNOLOGI INFORMASI DAN KOMUNIKASI TEHADAP PRODUKTIVITAS TENAGA KERJA DI INDONESIA

Adrian Ramadhan — 2026-06-10

The study aims to determine and analyze the influence of education, health, and information and communication technology on labor productivity in Indonesia. This study uses a quantitative analysis method, namely panel data regression analysis, covering the period 2020-2024 and covering 34 provinces in Indonesia. The results show that labor productivity in Indonesia generally experiences fluctuating developments. Partially, the health variable significantly affects labor productivity in Indonesia. Meanwhile, the education and information and communication technology variables have an insignificant effect on labor productivity in Indonesia. Simultaneously, the results show that the education, health, and information and communication technology variables together have a significant effect on labor productivity in Indonesia

PENGARUH SELF-EFFICACY DAN LITERASI DIGITAL TERHADAP KESIAPAN KERJA SISWA SMK PADA ERA TRANSFORMASI DIGITAL DI KABUPATEN TASIKMALAYA

Mohamad Yogi Nugraha — 2026-06-22

The accelerating pace of digital transformation having fundamentally reshaped a worldwide employment setting, vocational students' preparedness for employment in regions with limited digital infrastructure such as Tasikmalaya Regency remains far from adequate. This study sought to investigate how significantly self-efficacy alongside digital literacy shape the employment readiness of vocational students throughout the digital transformation era, with SMK Al-Huda Sariwangi as the research site. A quantitative survey-based approach was employed, involving a population of 465 students from which 82 were selected as the research sample via purposive sampling technique. A Likert-scale questionnaire served as the data collection instrument, with findings processed through multiple linear regression analysis following a Method of Successive Interval (MSI) transformation. The findings confirm that self-efficacy positively and significantly predicted students' work readiness (t=2.691; sig. 0.009), as does digital literacy, which demonstrated a more dominant contribution (t=8.002; sig. 0.000). When tested simultaneously, both variables accounted for 60.4% of the variation in students' work readiness (R²=0.604). These results affirm that digital literacy serves as the primary determinant of vocational students' work readiness in the digital era, while self-efficacy functions as an equally vital psychological foundation.

PENGARUH PENGANGGURAN, BELANJA PEMERINTAH, DAN IPM TERHADAP KEMISKINAN KABUPATEN/KOTA DI PROVINSI JAMBI

Herwin Simbolon — 2026-06-22

This study aims to analyze the effects of the open unemployment rate (OUR), government spending (GS), and the human development index (HDI) on poverty rates in 11 regencies/cities in Jambi Province for the period 2020–2024, as well as to formulate poverty alleviation strategies through PESTEL analysis. The method used is panel data regression with the Fixed Effects Model (FEM). The results show that the OUR has no significant effect on poverty (prob. 0.7392), while GG and HDI have negative and significant effects on poverty with probabilities of 0.0133 and 0.0005, respectively. The model explains 98,89% of the variation in poverty across districts/cities. The PESTEL analysis identifies six poverty alleviation strategies: strengthening governance, economic diversification, improving human resource quality, digital transformation, strengthening environmental resilience, and legal certainty

PENGARUH TOTAL ASSET TURNOVER (TATO), FIRM SIZE DAN DEBT TO EQUITY RATIO (DER) TERHADAP PROFITABILITAS PERUSAHAAN PADA PT. PANCA GLOBAL KAPITAL TBK PERIODE 2010-2024

Sania Eka Putri — 2026-06-10

This study aims to analyze the influence of Total Asset Turnover (TATO), Firm Size, and Debt to Equity (DER) on corporate profitability, as measured by Return on Asset (ROA), at PT Panca Global Kapital Tbk for the period 2010-2024. The research is grounded in profitability theory and financial ratio analysis, which posits that asset management efficiency, firm scale, and capital structure can affect a company’s ability to generate profits. The methodological approach employed is quantitative, characterized by descriptive and verificative elements. Secondary data in the form of the company’s annual financial reports, sourced from the official company website, were utilized. Data analysis was conducted using classical assumption test, multiple linear regression, coefficient of determination test, t–test, f-test, facilitated by IBM SPSS Statistic 27 software. The findings indicate that TATO and Firm Size exert a positive and significant influence on ROA. Simultaneosly, the three independent variables significantly influence corporate profitability, with a coefficient and firm value of 98%. This study concludes that asset management efficiency and firm scale constitute key factors in enhancing corporate profitability.

PENGARUH WORD OF MOUTH DAN INFLUENCER MARKETING TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK SKINCARE GLAD2GLOW DI KAPUPATEN KOLAKA

Sania Sania — 2026-06-10

This study aims to determine the effect of word of mouth and influencer marketing on purchasing decisions of Glad2Glow skincare products in Kolaka Regency. The research method used is a quantitative approach with Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The population in this study consists of people in Kolaka Regency, with a sample of 120 respondents selected using purposive sampling technique. Data were collected through questionnaires. The results show that word of mouth has a positive and significant effect on purchasing decisions. This indicates that recommendations, shared experiences, and communication among consumers play an important role in influencing purchasing decisions. In addition, influencer marketing also has a positive and significant effect on purchasing decisions, meaning that influencers’ credibility, attractiveness, and ability to deliver information can influence consumers in choosing products. Simultaneously, both variables contribute significantly to purchasing decisions. Therefore, it can be concluded that word of mouth and influencer marketing are important factors in increasing consumer purchasing decisions toward Glad2Glow skincare products in Kolaka Regency..